For many creative people, running a business can mean learning commercial skills that take them out of their comfort zone. It’s one thing to have creative talent, but quite another to know how to grow and market a business successfully.

Now, however, creatives in Southern Denmark are receiving specialist support and learning how to embrace a culture of commerce and growth, thanks to a project called “Creativity and Entrepreneurship” (also known as “Medstrøm”).

Entrepreneurs are offered four courses, based on the four steps of the entrepreneurial journey: idea, establishment, growth and expansion. But, more broadly, the Creativity and Entrepreneurship project also inspires a culture of growth – helping creatives to learn how to prioritise sales and marketing to develop their business, and encouraging them to learn from each other as they grow.