Problem addressed

Since 2015 the Ministry of Social Affairs organized the distribution of nationally procured food aid in the form of food packages, provided four times a year to those in need. 

Some recipients refused the provided food packages because they received the same items regardless of allergies or food intolerances. 

There were also instances where large families received so many food bags at once that they had to find ways to fit them into their often cramped living spaces. Transporting the food bags for all family members was also inconvenient, especially for those without the option of using a car, who had to bring their heavy food bags home using public transportation. Standing in line to receive a food package was not pleasant in the summer heat or winter snow.

Innovative solution

The Foodcard can't be used to buy cigarettes, alcohol, lottery tickets, or gift cards. Money is loaded onto the Card each quarter and must be used by the end of the quarter. One Foodcard is issued per household. If there is not enough money on the Card, the remainder can be paid by bank card or cash. The balance can be checked on a receipt, at a self-checkout, or at customer services.

 

Key results and benefits

The current statistics on the use of food cards show that a significant amount is spent on fresh fruits and vegetables, fish, meat, and dairy products – items not included in previous food packages. A major advantage is the precise statistics on product categories. The Ministry of Social Affairs has a clear overview of the quantities and types of food items purchased, the recipient groups, and submits a corresponding report to the European Commission.

Reports show that people are making healthy choices, buying fruits, vegetables, fresh meat, and fish. People also watch for promotions and shop at discounted times, for example on Mondays when seniors are eligible for 10% off. Recipients can tailor their food choices according to personal preferences, nutritional needs, and lifestyle, and enables users to purchase fresh foods. Using food cards is less stigmatising than receiving food bags, as it resembles regular shopping, helping individuals maintain their dignity and independence.