Problem addressed

In many Dutch regions, citizens feel disconnected from how their food is produced and how nearby land is managed. Industrial food chains often prioritise efficiency over soil health, animal welfare and biodiversity, while leaving consumers with little influence over production choices. Households seeking seasonal, local food with a smaller ecological footprint frequently lack accessible, affordable options. At the same time, there are few inclusive community spaces where residents can learn about sustainable agriculture, meet farmers and involve children in nature-based activities. Farmers themselves face pressure to remain economically viable while transitioning to more sustainable practices. These challenges point to the need for collaborative models that share risks, responsibilities and benefits between citizens and farmers, and that restore a direct relationship with the land.

Innovative solution

Herenboeren introduces a cooperative, citizen-owned farm model in which around 250 households jointly establish and govern their own “Herenboerderij”. Each household makes a one-off investment of approximately €2,000–€2,500 and pays a monthly fee of about €45–€80 per person, depending on location and meat consumption. In return, members receive a weekly share of seasonal vegetables, fruit, eggs and, for those who wish, occasional meat from their own farm. Professional farmers are employed as agrarian managers with a stable income, ensuring high-quality, nature-driven production. Members can voluntarily help on the land or join working groups, strengthening skills and shared ownership. This model reconnects people with food production while creating a transparent, fair and resilient local food system.

Key results and benefits

There are already 23 operational Herenboerderijen across the Netherlands, with dozens more in development and more than 9,000 citizens involved as cooperative members. Participating households regain control over their food supply and enjoy fresh, seasonal produce grown on land close to home. Nature-driven farming practices improve soil health, support biodiversity and ensure better living conditions for animals, contributing to a more future-proof food system. The farms function as lively community hubs, hosting open days, guided tours and activities for children such as treasure hunts, creative workshops and cooking with young chefs. Social events, including picnics and thematic workshops, encourage interaction between members and farmers, fostering stronger community ties and a shared sense of responsibility for the local environment.

Potential for mainstreaming

Herenboeren demonstrates a robust governance and business model that can be replicated in diverse local contexts, both within and beyond the Netherlands. The cooperative structure clearly defines roles for members, boards and employed farmers, making it easier for new groups to start and manage their own farm. The newly established Association of Herenboerderijen supports this scaling by coordinating knowledge exchange, offering guidance and representing the collective interests of the farms. The approach aligns strongly with EU priorities on sustainable food systems, short supply chains, community participation and nature restoration. This makes the model well suited for integration into regional development, climate and social innovation strategies and for potential support through EU funding instruments. Its combination of environmental, social and economic benefits offers concrete inspiration for mainstream agricultural policy reform.