Problem addressed

In the near future, 800 million jobs are projected to be displaced by technological advancements and automation, significantly impacting the global workforce. Women, in particular, face heightened vulnerability, with 80% of their jobs being susceptible to AI-driven automation. This imminent shift underscores the critical need for continuous learning and reskilling.

Innovative solution

To address this challenge, we have developed a comprehensive methodology designed to upskill and reskill both men and women, with a particular emphasis on mitigating female unemployment. We apply this methodology in our Competence and Career Center. The methodology involves a package of online lectures, a mentorship program, individual career coaching, and job market preparedness. This includes building LinkedIn profiles, job interview preparation, and CV writing.

WoW University, Lithuania's first online university, launched just before the COVID-19 pandemic, has been at the forefront of this initiative. Over the past five years, we have reached 9,000 students through our long-term and short-term courses, focusing on essential soft skills and future competencies. Through business and individual donations, we have established a scholarship fund that has enabled 621 women to enroll in our soft skills program for free.

Key results and benefits

Our methodology not only empowers individuals to achieve their goals and adapt to the evolving job market but also addresses the socioeconomic gap between rural and urban areas. Additionally, we work with disadvantaged groups, including women caring for or nursing family members (postpartum children, children with disabilities or illnesses, and ill family members), women with disabilities or recovering from illness, and older women (50+) who struggle to maintain stability in the workforce. By empowering these groups, we promote economic and social independence, thereby reducing the need for public funding from the government. This also helps accelerate citizen initiatives in creating ideas to help local communities.

Potential for mainstreaming

We believe that this solution has significant potential for mainstream adoption in any country. The methodology is universal, providing a clear and straightforward pathway that ensures immediate results. Additionally, it is highly versatile, capable of being delivered both online and in person, making it accessible to a wide audience regardless of geographical constraints. This adaptability and effectiveness make it an ideal solution for diverse contexts and needs.